“The E-Luna’s unveiling is a proud moment for Kinetic Green, marking a nostalgic return to Luna’s legacy. E-Luna’s entry into the realm of electric mobility is nothing short of a revolution. Beyond just a vehicle launch, it represents our vision of inclusion for the future of e-mobility.” - Sulajja Firodia Motwani, Founder and CEO, Kinetic Green
February 2024 : Kinetic Green, a leading manufacturer of electric vehicles in India, has recently introduced the highly anticipated E-Luna, a stylish, multi-utility electric two-wheeler with advanced technology and features, at a prestigious event in New Delhi. This all-new electric version of the iconic Luna was unveiled at the hands of Nitin Gadkari, Minister of Road Transport and Highways, Government of India, alongside Dr. Hanif Qureshi, IPS, Additional Secretary, Ministry of Heavy Industries, GoI, Dr. Arun Firodia, Chairman of Kinetic Group, and Sulajja Firodia Motwani, Founder and CEO of Kinetic Green, adding great significance to the momentous occasion.
E-Luna is a high-speed Electric two-wheeler that is 100 percent designed, engineered and Made in India. The chassis makes the E-Luna capable of providing a stable ride over various terrains. Its multi-utility aspect allows it to function not only for personal mobility but also as a “business partner”, with a remarkable 150 kg payload capacity.
The E-Luna also packs many impressive features including an advanced 2.0 kWh lithium-ion battery pack that delivers a range of 110 km on a single charge. E-Luna variants will offer options of 1.7 kWh, 2.0 kWh and subsequently, a 3.0 kWh battery pack with 150 km per charge riding range, empowering customers to choose the E-Luna as per their range and price requirement. With an advanced BLDC mid-mount motor with 2.2 kW peak capacity, E-Luna has a top speed of 50 km/h.
Nitin Gadkari, Minister of Road Transport and Highways, Government of India, expressed his excitement about the launch, stating, “The electric revolution in the automotive industry is gaining momentum, and Kinetic Green’s E-Luna, with its versatile features and affordability, matches the government’s vision for sustainable transportation. What catches my attention about the E-Luna is not merely the fact of it reducing carbon footprint, but along with Tier 1 cities, the E-Luna is also aimed at providing e-mobility for Tier 2, Tier 3 cities and rural areas of India. This is where the real Bharat is! It is a vehicle that encourages geographical inclusivity. This is the inclusivity that will see Bharat grow, expand and become a leading economic superpower in the world. With products like this, we can envision a future where electric mobility is not just a luxury but a practical and affordable choice for everyone. I congratulate Kinetic Green for their vision and wish them success in transforming the landscape of electric mobility in our country.”
Remembering his first vehicle, Mr. Gadkari expressed “On this special occasion, I reminisce about my first vehicle—the Luna, a cherished gift from my mother to me. The Luna holds a special place in my heart as my first vehicle, and though today I own numerous other vehicles, the memories associated with the Luna presented by my mother remain engraved in my heart.”
During the unveiling of E-Luna, Sulajja Firodia Motwani, the Founder and CEO of Kinetic Green said, “The E-Luna’s unveiling is a proud moment for Kinetic Green, marking a nostalgic return to Luna’s legacy. E-Luna’s entry into the realm of electric mobility is nothing short of a revolution. Beyond just a vehicle launch, it represents our vision of inclusion for the future of e-mobility. Today, electric vehicles have reached only a 5 to 6 percent penetration in the automobile market and two of the key reasons for this are that most of today’s electric vehicle options are expensive making them unaffordable for a vast majority and many of them are not suitable to ride beyond the metro or large cities, making their appeal niche and limited. This is where E-Luna emerges as a beacon of hope, because with E-Luna, electric mobility will become a practical and affordable choice for everyone and everywhere in India. At an introductory ex-showroom price of Rs. 69,990, E-Luna is not only the most affordable high speed electric two-wheeler but also the most easy-on-pocket two-wheeler with its 10 paisa per km running cost! This electric Multi-Utility Vehicle (MUV), designed for personal or commercial use, goes beyond typical EV products. Symbolizing innovation and minimalistic yet futuristic user-centric design, the E-Luna is fully made in India and designed for Bharat, reflecting our commitment to a sustainable, equitable, and progressive future. In this transformative journey, we are today redefining electric mobility, creating a narrative that echoes the iconic Luna's spirit and shapes India's transportation future.”
Luna can play a pivotal role in serving a broader demographic, addressing the mobility needs of aspirers and contributing to a sustainable and accessible future.
Dr. Arun Firodia, Chairman of Kinetic Group said, “The E-Luna’s rebirth signifies a great milestone in Kinetic’s journey, offering more than mere transportation. This ground-breaking venture not only signifies a leap into the future of transportation, but also evokes a profound sense of nostalgia, tapping into the beautiful memories and emotions connected with the Luna. This brings a unique touch, reminding us of the simpler times while at the same time, propelling us into a modern era of innovation. E-Luna effortlessly preserves the nostalgic charm of its predecessor, while embracing sustainability and cutting-edge technology. I am proud to state that the E-Luna is 100 percent designed for India and 100 percent Made in India! We are also proud to share that entire Kinetic Group has supported the E-Luna development, and our group companies like Kinetic Engineering, Kinetic Communications and Kinetic Electric Motor Company have developed the key components like the E-Luna trademark chassis, the transmission, smart controller, digital cluster and the motor. Kinetic Green team has worked tirelessly over the last three years on the development of the E-Luna and I am very pleased at the outcome!”
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