ADVIK Acquires Powersports MTG GmbH to Strengthen Braking Systems Portfolio

#ADVIK #Acquisition #Powersports #MotorcycleTechnology #Expansion #AutomotiveInnovation #BrakingSystems #ClutchSystems

“This acquisition of the two-wheeler braking system of MAGURA, with a rich history of more than 100 years, not only brings advanced technology for hydraulic braking and clutch system to larger part of the World, it also adds manufacturing and research and development capabilities in Germany. With 60 plus patents, this acquisition is very strategic to ADVIK to get access to hydraulic braking and clutch technology.”- Aditya Bhartia, Managing Director, ADVIK Group.

January 2025 : ADVIK, a leading automotive product manufacturer, has acquired Powersports MTG GmbH, a German specialist in mechanical and hydraulic braking and clutch systems for motorcycles. Powersports, a spin-off of Gustav Magenwirth GmbH & Co. KG (MAGURA), brings over a century of expertise in high-quality two-wheeler components.

The acquisition, executed via ADVIK Singapore Pte. Ltd., expands ADVIK's product offerings with advanced brake and clutch systems for on-road, off-road, and racing motorcycles. The portfolio includes cutting-edge technologies such as radial, axial, and floating calipers that enhance braking performance, control, and reliability across varied conditions. This move reinforces ADVIK's commitment to next-generation braking solutions and a broader customer base.

Aditya Bhartia, Managing Director, ADVIK Group, said, “This acquisition of the two-wheeler braking system of MAGURA, with a rich history of more than 100 years, not only brings advanced technology for hydraulic braking and clutch system to larger part of the World, it also adds manufacturing and research and development capabilities in Germany. With 60 plus patents, this acquisition is very strategic to ADVIK to get access to hydraulic braking and clutch technology. Powersports customers include leading two-wheeler OEMs in Europe and USA for braking and clutch systems. This would help ADVIK to establish its footprint in Europe from where it can expand and service its customers at its doorstep.”

Fabian Auch, Managing Partner, MAGENWIRTH Technologies GmbH, was delighted to have ADVIK as the new owner of the Powersports business. Mr. Auch said, “I am excited to handover this company to ADVIK, a group who has the prowess to further grow the two-wheeler braking systems business. I am sure the Powersports business has found its righteous place, where it will thrive and grow.”

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