Bajaj Electricals Launches Premium Consumer Appliance Brand Nex

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Source: Bajaj Electricals Limited

“The Nex brand and products will plug a key need-gap in the marketplace and complement our existing portfolio. We now offer four brands to our partners and consumers, each delivering on a distinct promise.” - Anuj Poddar, MD & CEO, Bajaj Electricals Limited

May 2023 : Bajaj Electricals has recently announced the launch of its premium consumer appliance brand Nex. The brand aims to deliver best-in-class performance and a heightened sensorial experience. Nex launched its range of ceiling fans that offer a 20 percent higher air thrust compared to conventional fans in the market. They also boast of low noise and the energy-efficient BLDC technology. Consumers can purchase them exclusively on Amazon and Flipkart and beat the summer heat.

This new brand is launched by Bajaj Electricals Limited. Speaking about the launch, Anuj Poddar, MD & CEO of Bajaj Electricals Limited, shared, “The launch of Nex is a key milestone in the evolution of Bajaj Electricals into a ‘house of brands’, and a consumer-centric business model. The Nex brand and products will plug a key need-gap in the marketplace and complement our existing portfolio. We now offer four brands to our partners and consumers, each delivering on a distinct promise. Through these, we serve a wide range of consumer segments, meeting their diverse preferences and needs. This is another enabler to drive long-term growth for the Company on the back of delivering a strong value proposition for consumers.”

Nex intends to engage with upscale urban consumers who expect more from their appliances in terms of experience, technology and design. Elaborating on the key differentiator, Ravindra Singh Negi, COO of Consumer Products, Bajaj Electricals Limited, said, “Nex puts human experience at the forefront by combining intelligence with human intuition. The brand promise rests on the three pillars of Air Experience, Differentiated Technology, and a Fluidic Design Language. After considerable investments in R&D over the last couple of years, we have launched a unique offering that addresses the core needs of Indian consumers.”

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