Heineken Partners with Blue Yonder to Transform Its Supply Chain Capability

#HeinekenBlueYonder #SaaS #Supplychain

“Working together with Blue Yonder will support us in our ambition to become the best-connected brewer and foster functional excellence in demand planning, leading to improved customer experience. And with the right supply response it could generate a positive impact on our sustainability targets as well, for example by reduced write-offs and less goods movements. ” - Corneel Hindriks, Manager, Digital & Technology - Global Planning, Heineken

May 2024 : Heineken confirms Blue Yonder as a vendor of trust to further transform its supply chain planning capability. The global brewer will implement Blue Yonder Cognitive Demand Planning, a next generation cloud-native, microservices-based SaaS solution, that utilizes artificial intelligence (AI) and machine learning (ML) to improve forecast accuracy and reduce bias by considering dynamic external and internal variables.

Heinken has been implementing Blue Yonder solutions for multiple years unlocking value for its business, especially with the potential to improve forecast accuracy through ML demand forecasting solutions. Heineken has selected Blue Yonder, as one of the current major supply chain solution providers, to future proof its demand planning process and leverage AI/ML, autonomous scenario planning, planning process orchestration and solution extensibility.

“We want to continuously improve our supply chain processes and adopting Blue Yonder Cognitive Demand Planning is an important step in that ambition. Working together with Blue Yonder will support us in our ambition to become the best-connected brewer and foster functional excellence in demand planning, leading to improved customer experience. And with the right supply response it could generate a positive impact on our sustainability targets as well, for example by reduced write-offs and less goods movements,” said Corneel Hindriks, manager, Digital & Technology - Global Planning, Heineken.

Once the Blue Yonder Cognitive Demand Planning solution is implemented, Heineken expects to achieve the following benefits make more informed, data-driven decisions, manage complexity and boost accuracy,compress the planning cycle and empower planners to drive strategy and respond in the moment, not on a fixed schedule and create and deploy customized and extended solutions at production scale with minimal effort.

“We are proud to bring our contribution as supply chain management leaders in supporting Heineken’s mission to become the best-connected brewer. Blue Yonder’s future-proof solution helps a brewer like Heineken to adapt to new external dynamics and changing market conditions, ensuring their supply chains remain agile, sustainable and competitive. Thanks to Blue Yonder Cognitive Demand Planning, Heineken can optimize its supply chain and ensure that customers can always enjoy their preferred beers and beyond all over the world,” said Terry Turner, President, Manufacturing, Blue Yonder.

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