Toyota Kirloskar Motor launches the iconic lifestyle utility vehicle Hilux in India

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Source: Toyota Kirloskar Motor

The Hilux is based on the rigid Innovative Multi-purpose Vehicle (IMV) platform and a strong powertrain system. It is the same platform (body-on frame chassis construction) that underpins the Innova Crysta and Fortuner

January 2022 : Toyota Kirloskar Motor (TKM) has launched the iconic Hilux in the Indian market to cater to the needs of customers seeking a lifestyle utility vehicle. The name Hilux is derived from ‘high’ and ‘luxury’. The Hilux is based on the rigid Innovative Multi-purpose Vehicle (IMV) platform and a strong powertrain system. It is the same platform (body-on frame chassis construction) that underpins the Innova Crysta and Fortuner.

The Hilux comes with a heavy-duty turbo engine and diamond-like carbon coating on the piston rings for maximized frictional efficiency. The result is a whopping 500Nm of Torque which is by far the best in the segment. As a result of high-levels of in-built safety features, Toyota Hilux was awarded a 5-Star Crash Safety Rating by New Car Assessment Program for Southeast Asian Countries (ASEAN NCAP).

Talking about the design concept of Toyota Hilux, Jurachart Jongusuk, Toyota Regional Chief Engineer, said, “In our pursuit of developing ever-better cars, we conduct deep analysis of consumers’ driving needs and varied usage of vehicles in local conditions with greater market insights. Considering their wants and desires for an enriching mobility experience, we are pleased to bring to India the tough and invincible Hilux based on the strong IMV lineage.”

Commenting on the launch of the Toyota Hilux, Masakazu Yoshimura, Managing Director, TKM, said, “The launch follows our ‘customer first’ philosophy of responding to the ever-evolving expectations of various customer demographics, with new product offerings. Today, as India continues to make larger economic strides, many customers are seeking a sophisticated lifestyle vehicle that delivers exceptional on & off-road prowess and fulfil their daily urban mobility needs be it work or pleasure.”