Birla Cellulose wins the ‘Innovative and Sustainable Supply Chain’ award by UN Global Compact Network India

Liva Reviva by Birla Cellulose & Fully Traceable Circular Global Fashion Supply Chains was awarded for innovation in recycled and circular fibre made with pre-consumer fabric waste and end-to-end 'live' supply chain transparency and traceability through its unique blockchain-based platform GreenTrack™.

The inaugural UN Global Compact Network India’s National Innovative and Sustainable Supply Chain award has been conferred upon Birla Cellulose, an Aditya Birla Group company. Birla Cellulose had prepared a case study that solves two unique challenges: mounting textile waste which is either incinerated or landfilled due to lack of recycling technologies, and lack of transparency / traceability in the scattered, complex and long fashion supply chains.

Birla Cellulose has achieved a path breaking innovation in manufacturing viscose fibre 'Liva Reviva' using 20% pre-consumer cotton fabric waste following the principles of circular economy and has the distinction of Recycled Claim Standard (RCS).

Through its pioneering platform GreenTrack™ based on blockchain technology, Birla Cellulose along with their value chain partners tracks material flow real time in the supply chain of fibre, from certified forests to the end consumers. Through simple scan of QR code end-to-end sustainability journey is visible to consumers and helps them make an informed purchase decision.

Since the launch in 2020, multiple global brands have added Liva Reviva to their sourcing basket as they take decisive steps towards circular economy. Close-knit partnerships across the global value chains helped Birla Cellulose to establish 'viable reverse logistics' and created higher value for textile waste for small scale waste recyclers.

Mr Dilip Gaur, Business Director of Birla Cellulose and Managing Director, Grasim Industries, said, "We are proud to be recognised for our innovative Next Generation solution for upcycling the textile waste, reducing the pressure on virgin materials and establishing transparency in the complex fashion value chain. These efforts are aligned to our prioritized UN SDG goals and dedicated to building circular business models which are based on partnerships that add value to stakeholders, people and planet."

Ms Shabnam Siddiqui, Executive Director, UN Global Compact Network India, said, "The first edition of the awards witnessed outstanding case studies from prestigious organizations with notable contributions to adoption and implementation of innovative and sustainable supply chain practices in their organizations. We congratulate Birla Cellulose for their pioneering work done in accelerating circularity and transparency in the supply chain in a short time, which are high priority UN Sustainable Development Goals."

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