Birla Opus Paints is 'Born Digital,' Achieves Rapid Cloud Transformation with SAP for Ambitious 3x Scale
#BirlaOpusPaints #SAPS4HANACloud #BornDigital #IndianEnterprise #CloudFirst #DigitalTransformation #AdityaBirlaGroup“With SAP’s unified cloud suite, we have created an integrated backbone that brings precision, transparency, and agility to our operations. This implementation not only strengthens how we run our business today but also equips us to scale 3x year after year with confidence.” - Girish Rao, Head - IT, Birla Opus Paints
December 2025 : Birla Opus Paints, the strategic business of Grasim Industries Ltd. under the Aditya Birla Group, has successfully completed a massive, end-to-end digital transformation, establishing itself as a "born digital" enterprise ready for hyper-growth. Leveraging SAP's integrated cloud suite, the company has built a unified digital foundation that now powers its entire value chain- from production planning to dealer engagement.
This accelerated transformation, centered on SAP S/4HANA Cloud, and complemented by solutions like SAP IBP, SAP EWM, and SAP Commerce, was achieved significantly faster than industry benchmarks. The cloud-first architecture is critical to support Birla Opus Paints' ambitious trajectory, which targets a 3x expansion year-on-year.
"Birla Opus Paints represents the new generation of Indian enterprises that are born digital and built for scale," said Kulwant Singh, Vice President, Enterprise sales, SAP India. "Their rapid end-to-end transformation reflects the power of SAP’s cloud strategy in helping customers run with speed, intelligence, and resilience."
The company's digital strategy was anchored on three pillars, including Customer-Centric Innovation and achieving Differentiated Speed and Scale- creating a full-stack, cloud-driven enterprise in approximately two years.
Girish Rao, Head - IT, Birla Opus Paints, highlighted the focus on seamless customer experience: “We have traversed our digital journey with the customer at the epicentre, ensuring every process, platform, and insight works toward delivering a seamless experience right from our inception. With SAP’s unified cloud suite, we have created an integrated backbone that brings precision, transparency, and agility to our operations. This implementation not only strengthens how we run our business today but also equips us to scale 3x year after year with confidence.”
The SAP-powered core delivers unified financial and operational planning, real-time visibility for quick bottleneck resolution, and data-driven decision-making across six Industry 4.0 plants, 150 depots, and a network of over 40,000 dealers nationwide.
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