Rockwell Automation Fair® 2024 – Driving Global Innovation and Industry Transformation

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Source: Pro MFG

November 2024 : The 33rd annual Rockwell Automation Fair, held in Anaheim, California, was a resounding success, bringing leaders from around the world together to drive meaningful change through innovation, collaboration, and simplification. This flagship event was a beacon for industrial automation and digital transformation, encapsulating the theme "Make It Matter," a call for manufacturers to achieve measurable impact through sustainability and cutting-edge technologies.
A Vision for Purpose and Progress Benchmarks

The Automation Fair 2024 was a highly immersive experience, targeting decision-makers, innovators, and changemakers. The core ethos of the event was to empower industries to amplify productivity, resiliency, and sustainability, delivering real-world results. This year's highlights included:
● Expansive Expo: Featuring over 130 interactive exhibits showcasing the latest in automation and digital transformation technologies.
● Educational Sessions: Over 275 sessions and 450+ hours of advanced training, offering attendees unparalleled insights into current trends and future opportunities.
● Networking Opportunities: Attendees connected with thought leaders and peers through structured and informal interactions.
● Hands-On Labs: Interactive training labs allowed participants to delve deep into real- world applications.


The Theme: "Make It Matter"

Rockwell Automation’s 2024 theme, "Make It Matter", was a rallying cry for industries to prioritize impact. Key sessions explored pathways to enhance productivity, agility, and resilience, empowering attendees to lead transformational change within their organizations.


Keynote Highlights


Day one set the tone with powerful insights from industry leaders. The keynote on "The Future of Industrial Operations" was delivered by Blake Moret,Chairman & CEO at Rockwell Automation. As he put it, operational excellence will be delivered and enabled by Rockwell's vision of combining human creativity and technological potential. Blurring the lines between people and technology, Moret unfolded how these synergies are shaping and changing industrial landscapes across the world



Cyril Perducat, Chief Technology Officer at Rockwell Automation, followed with his keynote, "Automation to Autonomous 2.0". Perducat painted a vivid picture of how advancements in robotics, control systems, and AI are propelling manufacturing toward autonomy. His session provided an in-depth look at how Rockwell is embedding intelligence into every layer of the production process, transforming smart manufacturing into autonomous ecosystems.



Day two explored "Inspiring Innovation" . In a fireside chat, Blake Moret and Rev Lebaredian, NVIDIA’s Vice President of Omniverse and Simulation Technology, discussed the pivotal role of robotics, AI, and simulation in advancing industrial operations. Their dialogue underscored the transformative power of collaboration between industry giants like Rockwell Automation and NVIDIA.


Visiting the Expo

The expansive expo floor was busting with activities, with well over 130 interactive exhibits. Discovery theatres featured some of the new product releases, and guided tours gave attendees an opportunity to extract maximum value from their participation. Key highlights included:



● Cutting-edge demonstrations of smart machines and plantwide orchestration for operational efficiency.
● Innovations from Rockwell’s collaboration with Microsoft, emphasizing IT/OT convergence through edge and cloud computing solutions.
● Advanced robotics and AI applications that are shaping autonomous industrial operations.


Educational Excellence


More than 400 domain experts spoke at this fair, which became an excellent treasure trove for knowledge. The takeaways included:
● Product and Technology Sessions: Deep dives into practical use cases and demonstrations.
● Hands-On Labs: Engaging training modules for skill enhancement.
● Off-Site Tours: Visits to innovative industrial facilities for real-world insights.
Attendees gained actionable strategies to tackle complex challenges, adopt new technologies, and achieve sustainability goals.


Strategic Partnerships

A standout feature was the collaboration between Rockwell Automation and Microsoft, showcasing cloud and edge computing solutions that demonstrated how digital transformation can streamline industrial processes. Through live demonstrations of IT/OT convergence, attendees experienced firsthand how seamless data sharing can drive enhanced business outcomes.

Rockwell Automation Fair 2024 was more than an event; it was a movement. It empowered attendees to envision and implement transformative strategies, ensuring a sustainable and connected future. From inspiring keynotes and hands-on labs to the bustling expo floor, every aspect of the fair reinforced Rockwell Automation’s commitment to helping industries thrive in an ever-changing world.

As an official media partner, ProMFG Media was proud to amplify the fair’s message to manufacturing leaders in India and beyond. Our team captured the essence of this transformative event to inspire decision-makers to embrace the future of industrial automation.

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