Birla Cellulose and Circ Enter into a Strategic Partnership to Scale Up Textile Recycling
#StrategicPartnership #Grasim #AdityaBirla #BirlaCellulose #BirlaCelluloseCircPartnership“By combining Circ's cutting-edge recycling technology with our cellulosic fibres, we are significantly enhancing the potential for a truly circular economy." - Dr. Aspi Patel, Chief Technology Officer, Grasim Industries Limited
October 2024 : Birla Cellulose, the cellulosic fibres business of the Aditya Birla Group and Circ, a US-based textile-to-textile recycling innovator, have announced a long-term strategic partnership aimed at accelerating the scaling of recycling fibres within the textiles sector.
Birla Cellulose will purchase upto 5,000 tons of Circ's pulp, per year, for a period of 5 years from Circ’s first commercial-scale facility and the pulp will be converted into lyocell staple fibre.significantly enhancing access to recycled materials and supporting Circ as it scales its commercial production.
“Our partnership with Birla Cellulose, a leading global producer of MMCFs, is significant as it demonstrates both Circ’s ongoing progress towards scalability as well as the industry’s commitment to investing in a truly circular economy,” said Peter Majeranowski, Circ. “Together, we are poised to create a more sustainable fashion future by integrating recycled materials into textiles on the global stage.”
Dr. Aspi Patel, Chief Technology Officer, Grasim Industries Limited, said, “This partnership reflects our deep commitment to environmental stewardship and represents a crucial step in advancing innovation within the textile industry. By combining Circ's cutting-edge recycling technology with our cellulosic fibres, we are significantly enhancing the potential for a truly circular economy."
The partnership between Birla Cellulose and Circ demonstrates the role of collaboration in effectively scaling recycling initiatives. With the appetite for recycled materials outpacing the current supply, Birla Cellulose's willingness to procure and utilize Circ pulp ensures Birla Cellulose's customers have access to high-quality recycled Circ Lyocell. This partnership enables brands and supply chain partners to partake and play their part in the future of the global fashion industry.
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