Tech Mahindra Unveils Bold New Brand Identity, Marking 39 Years and Gearing Up for the AI Era
#TechMahindra #TechMahindra #TechMahindra #LozengeSymbol #VisionToReality #TechNews #DigitalTransformationNew identity signals clarity and confidence for the AI era, reinforcing the company’s ‘Scale at Speed™’ promise
October 2025 : Tech Mahindra, a leading global provider of technology consulting and digital solutions, unveiled a refreshed brand identity, marking its 39th anniversary. This bold yet thoughtful evolution is designed to sharpen the company's competitive edge, reinforce its leadership in AI-led transformation, and strengthen its core promise of ‘Scale at Speed™’
The new identity reflects the Tech Mahindra of today: agile, bold, collaborative, and discerning, signaling clarity and confidence for the rapidly changing AI era. This goes beyond a visual refresh, establishing a unified brand platform and a strengthened employee value proposition. According to the company, the renewed focus on brand is a key pillar in its three-year transformation roadmap, honoring its heritage while redefining its vision for the future.
At the heart of the new visual language is a distinctive ‘lozenge’ symbol, a dynamic interpretation of the Mahindra Group’s iconic ‘Rise’ beam. Anchored in Mahindra Red, the lozenge signifies focused energy, ambition, and precision, visually expressing the company’s unique identity within the powerful Mahindra ecosystem.
Mohit Joshi, CEO & Managing Director, Tech Mahindra, emphasized the significance of the move, stating, “For nearly four decades, Tech Mahindra has been synonymous with innovation, trust, and transformation. As we step into a new era defined by AI and digital reinvention, our refreshed brand represents the next phase of our journey, one that honors our legacy while embracing the limitless opportunities ahead. This is our reintroduction to the world – the same Tech Mahindra, but with renewed clarity and intent. It signals our ambition to help global enterprises Scale at Speed™.”
The brand evolution is set to strengthen Tech Mahindra’s brand recall, reinforce its positioning as a future-ready transformation partner, and create a unified, modern identity across its global markets.
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