The Yezdi motorcycle brand makes a comeback with three all-new models

#Yezdi #YezdiMotorcycles #ClassicLegends #Motorcycles

Source: Yezdi

“While its spirit lived on through its die-hard community and in the mind and hearts of every rider, the anticipation to see it take over the Indian roads again, has been unbelievable. We have the legacy but now we will create our own lineage.” - Anupam Thareja, Co-Founder, Classic Legends

January 2022 : The Yezdi motorcycle brand is back to the fore with the launch of three all-new Yezdi models. The Yezdi Adventure, Scrambler and Roadster models will be available across Classic Legends’ dealership network, which already retails Jawa Motorcycles, in India. Packed with modern technology and retro styling cues, the new generation of Yezdi motorcycles come powered by a liquid-cooled, fuel injected, DOHC single cylinder engine displacing 334cc but tuned differently to suit the persona of the motorcycle it is mounted in.

Speaking on the new Yezdi Motorcycles, Anupam Thareja, Co-Founder, Classic Legends said, “It is not every day that you get to celebrate the comeback of an iconic motorcycle, let alone the likes of a legend like Yezdi. While its spirit lived on through its die-hard community and in the mind and hearts of every rider, the anticipation to see it take over the Indian roads again, has been unbelievable. We have the legacy but now we will create our own lineage. Being a motorcyclist myself, this is a moment of catharsis. As custodians of the brand, we made sure that we preserve and celebrate Yezdi’s and the Yezdi rider’s essence in these new avatars. I am sure every Yezdi lover, will feel that - designed with passion and indulgent beliefs, then engineered to purpose, to make you fall in love with this motorcycle and motorcycling, again!”

Boman Irani, Co-Founder, Classic Legends said, “The Yezdi brand is all about stories and emotions. That’s what has kept it alive, and this is exactly what we want to build on for the future. The new Yezdi motorcycles are not just motorcycles, but a way of life. They’re a medium for riders to go out there, create more memories and have unparalleled fun while doing so. It is a never ending adventure that has just gone to the next level!”

Speaking on the new models, Ashish Joshi, CEO, Classic Legends, said, “The biggest challenge for us while developing the new Yezdi motorcycles was to keep the spirit intact. We also knew that the motorcycle riders have evolved over the last few decades and followed a very focussed approach. What you see now are three motorcycles ‘purpose-built’ for rider requirements across the spectrum. We have always been about redefining the Modern Classic segment in the country and have gone ahead and did just that.”

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