TVS HLX Celebrates a Decade in International Markets by Crossing the Milestone of 3.5 Million Customers

#TVSInternational #TVSHLX #TVSMotorCompany

“We are celebrating the milestone by launching the TVS HLX 150F – a product that has been shaped by some very specific insights provided by our customers.” - Rahul Nayak, Vice President, International Business, TVS Motor Company

February 2024 : TVS Motor Company (TVSM) - a leading global automaker that operates in the two and three-wheeler segments – has recently announced that its best-selling, TVS HLX line of two-wheelers, has crossed the milestone of 3.5 MN customers in international markets. The TVS HLX line was first made available 10 years ago in Africa and is now available in 50 countries across Latin America, Africa and Asia. The company expressed its gratitude to customers by launching TVS HLX 150F – a new offering that has the powerful yet efficient ecothrust engine, added safety features, a superior suspension and better styling courtesy new graphics and exciting colours.

TVS HLX 150F is dialling up on safety by offering (1) Trapezoidal LED headlights that are brighter yet energy efficient, providing better visibility (2) pillion handle rail for better grip along with a rear load carrier (3) tubeless tyres for light weight and stability (4) semi digital speedometer that blends both analogue and digital tech, providing reading ease with exactness (5) front disc brakes.

Rahul Nayak, Vice President, International Business, TVS Motor Company, said, “TVS HLX has become an article of faith, an everyday companion of 3.5 million customers. We launched it in 2013 and within six years, it had a million customers. In the next four years, including the tough period of the pandemic, it more than doubled its customer base. We couldn’t have been happier. We express our deepest gratitude to our customers, our business partners, employees and all the stakeholders for their confidence in TVSM’s engineering, its quality and service standards. We are celebrating the milestone by launching the TVS HLX 150F – a product that has been shaped by some very specific insights provided by our customers.”

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