Navigating De-globalization with a Collaborative Approach to Drive Long-term Success

#AndreasFritz #Leadership #BOSSTALKS #Ceratizit

Source:Zinnia Banerjee

September 2024 : Pro MFG Media recently had the privilege of interviewing Mr. Andreas Fritz, President Asia Pacific, Ceratizit Group, under its BOSS Talks series.

Mr. Fritz highlighted the strategic importance of the Indian market in Ceratizit's Asia Pacific operations. India serves as both a hub for domestic growth and a launchpad for international expansion. With three units in India, Ceratizit is positioned as a key player in the industry, enabling the company to leverage local capabilities to serve global customers.

Collaboration and people first approach is what Mr. Fritz emphasizes on, for long term success. As de-globalization continues to influence business landscape in the Asia Pacific region and supply chain frictions lead customers to prefer local sourcing, local collaborations become essential for capturing market share. Ceratizit's strong local presence and on-ground production in India help respond to the shifting dynamics of industries.

He further emphasizes on the fact that in this fast-changing world, no single person, team, or company can succeed alone. Collaboration between teams, customers, and channel partners is essential for long-term success.

From a leadership standpoint, Mr. Fritz underscores the importance of nurturing a culture of trust, transparency, and empowerment. His leadership philosophy encourages curiosity and decentralized decision-making to keep the company agile and responsive to customer needs.