Growing Usage of Aluminium in the Auto Industry Bolsters Sustainability & Safety

#Aluminium #aluminiumindustry #VedantaAluminium

Source: Vedanta

“We are further keen to co-create innovative product solutions for new and emerging applications of aluminium in the automotive industry, and together with them shape the future of mobility.” - Rahul Sharma, CEO, Vedanta Aluminium

July 2022 : Vedanta Aluminium, India’s largest producer of aluminium, makes a case for ‘green’ aluminium at the recently held national webinar by the Automotive Component Manufacturers Association (ACMA) of India.

ACMA’s event themed on ‘Light-weighting with Aluminium and Sustainability’ witnessed the participation of top executives from key players in the auto, auto components and aluminium industry. Nikhil Bhagchandani, Dy. Director – Marketing, Vedanta Aluminium, who was the keynote speaker at the event, highlighted the importance of ‘green’ aluminium (i.e. aluminium with low carbon footprint) in bolstering the endeavours of automakers to decarbonize their products.

The company is India’s first to launch low carbon aluminium, branded ‘Restora’, for customers looking to source raw materials responsibly for creating a green value chain. Restora has a carbon footprint that is nearly half the global threshold for aluminium to be considered low carbon.

Its second green product, Restora Ultra, has an even lower carbon footprint, that is near-zero and is amongst the lowest in the world.

The Indian automotive industry, which is gradually adopting the advantages of aluminium, is poised to become the 3rd largest automotive market in terms of volume by 2030 (as per Invest India), propelled by electric vehicles, heavy vehicles and passenger vehicles. Prior to the pandemic, India’s auto component industry imports stood at USD 15.40 Billion.

Speaking on the occasion, Rahul Sharma, CEO, Vedanta Aluminium, says, “The national vision for self-reliance calls for increased focus on localizing sourcing of raw materials, parts and components by the Indian automotive industry. At Vedanta Aluminium, we offer our customers 360-degree holistic solutions to meet their evolving business needs, such as catering to their need for decarbonization with ‘Restora’, our low-carbon aluminium brand. We are further keen to co-create innovative product solutions for new and emerging applications of aluminium in the automotive industry, and together with them shape the future of mobility.”

MORE FROM THE SECTION